In today’s digital age, having a strong online presence is critical for local businesses to not only thrive, but survive. Digital marketing channels are crucial for local businesses to reach their target audience effectively.
A well-crafted website can not only attract potential customers but also serve as a powerful tool to showcase your brand and services. Digital marketers play a vital role in helping businesses create a strong online presence through strategic use of these channels.
At AGENCY NEXT, we specialize in helping local businesses and individuals looking to go into business create websites that meet their unique needs.
In most people’s minds when they think of a website, they’re thinking of a typical traditional website—something with a ton of pages, beautiful design, and extensive navigation.
However, the truth is, in today’s world, this isn’t always the best solution for everyone. In fact, it’s rarely the best option for most.
That’s why we do websites in four distinct ways:
- Traditional Websites
- Branding Pages
- Pro Pages
- Landing Pages
Let’s dive into each of these to understand how they can benefit your business.
Traditional Website
A traditional website is a comprehensive online platform that provides detailed information about your business and serves as the centerpiece of your digital marketing activities.
It typically includes multiple pages such as home, about, services, blog, and contact.
These websites are designed to offer a full picture of your business, helping customers learn about your offerings and get in touch with you easily. Search engine optimization techniques can further enhance the visibility of your traditional website, making it more attractive to search engines and increasing traffic.
How do you know if a traditional website is for you?
The main question you want to ask yourself is: "Am I the owner of the business?" This is a critical question because, as the owner, having a traditional website gives you full control over how your business is presented online.
If the answer is YES, a traditional site might be the answer. If the answer is NO, you can likely disqualify the traditional website and move to one of our other offerings.
Benefits for Businesses:
- Provides a complete overview of your business
- Helps build credibility and trust with potential customers
- Usually offers a platform piece for blogging and SEO optimization, allowing traditional websites to be optimized for search engines to attract more visitors
Example Project:
One of our recent projects involved creating a traditional website for Caraton Commons Senior Living Communities (caratoncommons.com), which operate two assisted living facilities in Green Bay and De Pere, Wisconsin. When Caraton Commons partnered with AGENCY NEXT, they had no online presence, which significantly hindered their ability to reach potential residents and showcase their top-notch services.
Agency Next crafted a brand new, fully comprehensive website within 30 days that beautifully showcased the Caraton Commons brand. The new online presence highlights their exceptional care and high-quality services while being easy to navigate and conversion-friendly for lead generation. The outcome is a beautifully designed, highly converting website that consistently attracts and engages leads, helping Caraton Commons elevate their business to the next level.
Branding Page
A branding page focuses on building and showcasing your PERSONAL brand’s identity. It’s generally a single-page website with an anchor point driven menu that highlights your core values, mission, and key messages.
Content marketing can be used to build and showcase a personal brand effectively by creating and promoting relevant content through various digital marketing channels. This type of marketing is not included in the branding page, but we can guide you through options if you’d like to market your branding page.
This type of website is perfect for professionals in the workforce that work for a company but are essentially running their own business within a business.
Popular branding page candidates are loan officers, real estate agents, insurance agents, personal trainers, yoga instructors, really anyone that wants to drive awareness and take control of their PERSONAL brand within the larger brand they likely work for directly.
Benefits for Businesses:
- Provides a clear and concise message about your PERSONAL brand/niche offering(s) within a brand
- Puts your personal digital container in place for lead exclusivity
- Serves as a powerful personal credibility builder within your industry
- Offers a suite of marketing tools to promote and drive traffic to your branding page
Example Project:
One of our standout branding page projects is vacorey.com, created for Corey Riggs, a loan officer specializing in VA mortgages. The branding page allows Corey to showcase himself personally within the AFMA brand. It highlights his expertise in working with veterans and makes it very clear that he specializes in VA mortgages.
The site provides Corey with an exclusive platform to capture leads. When people search Corey there’s a stronger chance that they find his site and then can learn about him, see his family, and submit their information directly to Corey. This personalized approach helps build trust and familiarity.
Additionally, the site features Corey’s videos, allowing visitors to get to know him on a personal level without even talking to him. This makes leads warmer and more receptive when they finally connect with Corey, as they already feel a personal connection.
Pro Page
A pro page is designed specifically for sports professionals and athletes of any age who want to turn their passion for a sport into a small business opportunity. This type of page is perfect for individuals who want to showcase their abilities and offer services such as lessons or coaching.
Utilizing digital marketing techniques, such as combining traditional and digital marketing strategies and incorporating marketing automation in email marketing, can help sports professionals market their services more effectively. This is not included in the pro page package, but we’d be more than happy to discuss options with you.
For example, a college basketball player who is home for the summer and wants to sell one on one shooting lessons can use a pro page to display their skills and achievements. The page allows potential clients to book lessons through a calendar link and even pay for the lesson online. This streamlined process makes it easy for athletes to manage their small business and connect with clients.
Benefits for Businesses:
- Builds credibility and trust with potential clients
- Enables automated bookings and payments
- Provides potential affiliate opportunities, turning your passion into a business
- Enhances marketing efforts by providing a dedicated platform for showcasing skills
Example Project:
One of our most successful pro page projects is vincentgohlke.com. Vince Gohlke is a Division I college baseball player who excels at the college level. He loves baseball and, when he comes home in the summer, enjoys giving lessons and mentoring aspiring players.
With his new pro page, Vince can direct people to his website where they can learn about him through pictures and videos. They can book a lesson, make payments, and manage everything through an automated system. Additionally, his pro page includes an affiliate opportunity where Vince can sell products and earn money almost on autopilot.
Landing Page
A landing page is a focused, single-page website designed to convert visitors into leads or customers. It typically includes a strong call-to-action, minimal distractions, and compelling content aimed at driving conversions from traffic that is directed to the page from other specific sources.
Google Ads can drive traffic to landing pages, increasing the chances of conversions. Social media marketing also plays a crucial role in promoting landing pages by building brand awareness, driving traffic, and engaging with specific audiences on various platforms.
While the landing page package doesn’t include any Google Ads, social media or search engine optimization marketing, that option is available to you at an extra cost, if you’re interested in a full sales funnel package.
Benefits for Businesses:
- Optimized for lead generation and conversions
- Provides a clear and focused message
- Easy to track and measure effectiveness
- Optimized for mobile devices to enhance user experience and increase conversions
Example Project:
One of our successful landing page projects is
prepsellhomes.com. Prep Sell Homes wanted a landing page to drive traffic and showcase their business briefly. The primary goal was to encourage visitors to submit their information, take advantage of a 15% off coupon, and reach out to them to schedule a meeting. This allows Prep Sell Homes to discuss their services, provide quotes, and ultimately win the business. The landing page serves as a powerful tool for lead generation, effectively capturing and converting leads.
FAQ
What is the best type of website for my business? It depends on your business goals and understanding your target audience. A traditional website is great for a comprehensive online presence, a branding page is perfect for personal branding, a pro page suits professionals showcasing their expertise, and a landing page is ideal for focused marketing campaigns. Knowing your target audience's attributes and behavior can help you choose the right type of website that will engage and convert effectively.
How long does it take to develop each type of website? Development times vary based on the complexity of the project. A traditional website typically takes 2-8 weeks, a branding page 1-3 weeks, a pro page 1-4 weeks, and a landing page/sales funnel 1-2 weeks. These are averages. Project complexity and scope will drive toward a more concrete timeline. Compared to traditional marketing methods, digital marketing websites can often be developed more quickly and cost-efficiently.
What kind of support do you offer after the website is live? We offer ongoing support, including website maintenance, updates, and SEO optimization to ensure your site remains up-to-date and effective.
Conclusion
Each type of website we offer has unique benefits tailored to different business needs. Whether you need a full-fledged traditional website, a focused landing page, or anything in between, our team is here to help.
Utilizing social media platforms can significantly enhance your online presence and drive traffic to your website. Contact us today to discuss your project and take the first step towards enhancing your online presence.
We can’t wait to hear from you and NEXT LEVEL your online presence!
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