Eye Candy Delafield
Project Brief
Client: Eye Candy Delafield
Project Timeline: 30 days
Challenge: Eye Candy, a premier eyewear & optician business, faced a critical challenge when their previous ad agency dropped them and locked them out of their old website. This left them without an online presence, impacting their ability to attract new clients and maintain engagement with their existing audience. They needed a new website that not only restored their digital presence but also elevated their brand with a fresh and engaging design.
Solution: To meet Eye Candy's needs, AGENCY NEXT implemented a multi-phase approach:
- Temporary Website: Quickly developed a temporary site to ensure Eye Candy had an active online presence while the new site was under construction.
- Full Website Design & Rebrand: Designed a sleek, modern website that maintained their tonal voice while giving the brand a fresh, polished look. The design reflects their industry's aesthetic appeal, ensuring a visually engaging user experience.
- Optimized for All Devices: Ensured seamless functionality across all devices, providing a user-friendly experience on desktops, tablets, and smartphones.
- Organic SEO Implementation: Conducted thorough keyword research and optimized content to improve Eye Candy's search engine rankings, increasing their visibility to potential clients.
- Strategic Copywriting: Developed compelling, on-brand copy that effectively communicates Eye Candy's services and unique value proposition.
Outcome: The new website successfully reestablished Eye Candy's online presence and elevated their brand identity. With a sleek design, optimized functionality, and enhanced SEO, the site now serves as a powerful tool for attracting new clients and engaging their audience. The result is a modern, professional, and visually stunning digital presence that reflects the high-quality services Eye Candy offers.